Should I Consider Hiring A Social Media Specialist Instead Of Going It Alone?
Unless you’ve been living under a rock for the past few years (sometimes I wish I could hide under a rock), you’ll already know that social media marketing is a powerful leverage tool with overwhelming potential for business growth.
You’re probably thinking “Hey, I have personal social media profiles and know how to like and share stuff so I’ll totally be fine”. And you could be right - you may discover that you have this hidden super power that leads you to social success. But then again the amount of information out there can be overwhelming - not to mention the ever changing algorithms, the penalisations, the governing marketing laws, the sales funnel creations, the landing page creation, the tools to analyse performance, how to create meaningful multimedia content and so on and so forth.
Exhausting when running your own business with your own to do list.
What if a professional social media agency can manage all of the above, generate ROI and be an extension of your own team? Social media marketing bliss.
However when looking to employ a social media agency, there are a couple of things you should prepare for and ask yourself. It’s like taking on a new team member or new department - you’ll all be working towards the same goal so make sure that they are the right fit for you.
Have Goals. What do you want to achieve with your social media marketing campaigns? It could be more traffic, increased brand awareness, sales or just to grow your business. This will help you find the most suitable social media agency for you.
Know Their Social Media Management Strategy. Your duty is to discuss your goals with them while theirs is to find the best strategies to give you the best results. Ask what processes are in place, what kind of research goes on and what will the campaigns look like a few months from now.
Ask About Case Studies. Find out what they have done in the past, whom they have worked for and the success rate. This will give you an insight as to the suitability of that agency and whether they will succeed in your business boost. Find out how much experience they have had in your industry or related businesses.
Accessibility. Your initial encounters should be a good indication as to how accessible the agency is. Studies have shown that customers expect instant responses from social media channels so if they take a little while getting back to you, then this might have a reflection on how they respond to your own clients.
If you’re still a bit unsure on whether a social media agency is right for you, don’t hesitate to get in touch. We only take clients on board depending on whether we can add value to the business and deliver on goals and objectives. If we're not the right fit then no sweat, we're happy to give advice and lead you on the path of social media discovery.