In a nutshell, we run Facebook & Instagram Ads as well as create social media content. After more information? Let's delve a bit deeper.

We're a Facebook Marketing Partner

Sounds good, right? It’s even better than you think. 

Being a Facebook Marketing Partner comes with a number of benefits that the regular Facebook user just doesn’t have access to. Facebook only invites agencies to become a partner if they meet certain fancy criterias and awards them with not only a badge of honour, but secret social advertising weapons.

 

It’s essentially a nod of approval from Facebook HQ itself and we wear our badge with pride. 

 

We have insight into all Facebook’s insider knowledge such as advertiser spend optimisation recommendations, measurement best practices, creative tips and agency analytics reports.

 

Facebook Marketing Partner benefits include:

> Recognition as a verified partner and exclusive partner benefits

 

> Agency tools on how to better understand and improve performance with analytics tools, recommendations and reports

 

> Must-have resources and benefits to help drive client success

 

> Access to facebook advertising training and how to leverage learning tools from Blueprint, Measurement and Creative teams to enhance knowledge on the Facebook family

 

> We get invites to all the Facebook expos, training sessions and other events to fuel success

 

> Certifications in best practices and marketing awards (we already have quite a few of these awards under our belt)

 

> Access to Facebook HQ for support and help if needed

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 PAID ADS 

(aka pain in the ads)

> Set up a cracking looking campaign. Time to watch the sales roll in

> Wait a bit

> Wait some more

> Create a more complex TOF, MOF & BOF funnel (using fancy campaign names) 

​Obsess over campaign types and bid strategies 

> Yes! First sale! 

> Waiting game resumes 

Play around with targeting, ad creatives and copy

 

> Get a second sale but not sure which of your adjustments made that happen

 

Sales stop completely and budget is diminishing

> Cue dry spell 

Pause campaign and start a new one

Start resenting paid ads because it’s leaving you less time to actually run your business 

> Cry into your cereal

> Make the decision to cut paid ads or outsource to an agency

 

> Agency over promises and under deliveries. Curse the day Zuckerburg went to uni 

(P.S if you're still reading this - this is why ad copy matters.)

Sound familiar?

If this sounds like you, then you’ve come to the right place.
 
If not and your ads are flying, well done!
 
If you haven’t yet started a campaign and been through the rollercoaster of emotions that are social media ads, then save yourself the headache. 
Fortunately, we have over 10+ years of social media marketing experience, have spent over £800k in ad spend over the last three years and have consistently high performing ROAs to show for it.

OUR PAID ADS

TIPS

ad copy

Test different ad copies - long, medium and short. Nailing the ad copy can make the biggest difference to your ads' success. On average, testing ad copies can lower the CPA by 20%. 

placements

Different placements need different creatives. There are 16 different placements on Facebook’s Ad Manager alone and all have a different specification. Creatives are not a one size fits all.

testing theories

Allocate an initial budget to test out your different theories and concepts before going all in. What might resonate with Target Market A might be different for Target Market B, C & D.

campaign types

Lead gen or traffic campaigns? Catalogue visits, dynamic product ads or conversion campaigns? Similarly to placements, don't go all in on just one objective.

want more of the lowdown?

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 SOCIAL MEDIA 

 CONTENT 

(and management)

Have a killer product or service that deserves a beautiful glossy social feed?

 

 

If you have an image library with content that’s raring to go then that’s great. If not and you need images taken and graphics created, then that’s great too. 

 

We like to mix it up with different images, videos, graphics… whatever will tickle our audience’s fancy at that time. 

 

Team Socielle are social creatures by nature and interested in all things social - from current hashtags to trending memes. You name it, we’ve seen it.

 

We’re interested in everything that falls within the social media stratosphere and there’s not a rock that’s been left unturned. 

 

We’re happy nattering away to comments and cultivating social media communities.

So, you’ve made the decision that your business needs social media marketing but perhaps not sure where to begin. 
 
De nada. We have it covered. 
 
We get to know you and your business needs first and foremost so that we can get to work on planning the most effective strategy for you - not the other way around.
 
We get social media to work for your business and not your business to work for social media.
 
Our enthusiasm really knows no bounds. 

Let's get together

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